The Sunda are the largest unreached people group in Indonesia. Most live in West Java, which they call Pasundan (Sundaland), or Parahyangan (Land of the gods).
The land of West Java is well-watered and extremely fertile, producing a rich harvest of rice and vegetables. The mountains of Pasundan are also home to vast tea plantations. However, Pasundan is seriously overcrowded so family farmland is often very limited (average size 1.5 acres). To supplement their income, many Sunda take seasonal employment on larger plantations as well as working their own farms. Despite these efforts, many Sunda are very poor.
The Sunda are very friendly. They especially enjoy people who like to make jokes, a trait they refer to as ngabodor. They also make a concerted effort to maintain peaceful relationships and to avoid conflict, rarely expressing differences of opinion that could hurt another's feelings.
While almost all Sunda are outwardly committed to Islam (99.95%), privately they often have a complex mix of beliefs. For example, the evening maghrib prayers are well-attended at Sunda mosques because many Sunda believe these prayers will protect them from the evil spirits of the night. The Sunda often highly revere their ancestors and visit ancestral graves on Muslim feast days such as Eid ul-Fitr or Eid al-Adha. Sundanese people who have made several pilgrimages to Mecca sometimes use the prestige acquired to give authority to healing and other spiritual practices.
(External Links)
Joshua Project People Profile
Wikipedia
Sunda Music
Sunda Food - Trip 101
Sundanese Writing System
Sunda Architecture
Sunda Language - Wikipedia